AI for Model Agencies: Digitals, Polaroids and Casting Videos

Quick answer: Agencies should use AI around real digitals, not instead of them. Shoot clean polaroids (front, profile, full length, natural light, no makeup), get written consent for any AI use, then use AI for backgrounds, casting-style videos and mood pages. Never change the model's face, body or measurements.

What AI is good for here

• Turning a polaroid set into a short casting video.
• Placing talent in mood scenes for a client pitch.
• Making consistent layouts across the whole board.

Step by step

1. Shoot standard digitals: front, 3/4, profile, full length, smiling and neutral.
2. Get written consent that covers AI edits and video.
3. Lock identity: "keep the exact face, body shape and proportions".
4. Change only background, light or motion.
5. Label pitch images as AI-assisted.
6. Store originals alongside edits.

Prompt to copy

Casting video of the exact model from the polaroid. Keep face, body proportions, skin and hair unchanged. She turns slowly from front to profile, then back, neutral expression. Plain white wall, soft daylight, 50mm, natural movement, 5 seconds.

Where to do this in the Lab

• Polaroid to casting video
• AI Ambassador Studio — consented digital doubles, pay as you go.
• AI Ethics for Creatives workshop.

Related

• Model agencies hub
• AI fashion model contracts and digital clones

FAQ

Can agencies use AI on model photos?

Yes, with written consent and without changing identity.

What should never change?

Face, body, measurements and skin tone.

Can AI make casting videos?

Yes, from a good polaroid set.

Should AI images be labelled?

Yes, label AI-assisted pitch material.

Next step: learn the full workflow in a recorded workshop (see all workshops) or save with a bundle.