AI News
AI, decoded for fashion.
Weekly signal, not noise: what launched, what matters, and what to do about it.
How AI Is Reshaping Trend Forecasting
Trend forecasting has traditionally relied on slow, expert-driven synthesis of runway, retail, and cultural signals. AI research tools are compressing parts of that process — here's what's actually changing.
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Image Models Are Getting Better at Fabric Texture — Here's How to Test It on Your Own Products
Recent image generators handle knit, denim, and silk texture with noticeably more fidelity than a year ago. Here's a simple way to evaluate a model against your own product line before trusting it for campaign work.
Video Generation Is Finally Good Enough for Product Loops
Short, seamless product loop videos used to require a real shoot and editing time. AI video tools have crossed a usability threshold for this specific format — here's what changed and where the limits still are.
Virtual Try-On Moves From Demo to E-Commerce
Virtual try-on has spent years as an impressive demo that rarely made it into real shopping experiences. That's shifting as quality and integration options improve — here's what's actually usable now.
Choosing Between Midjourney and Flux for Campaign Work
Two of the most-used image models take different approaches — one leans into distinct aesthetic style, the other into photorealistic control. Here's how to decide which fits a given campaign.
What Consistent-Character Features Change for AI Lookbooks
New consistent-character tools let you generate the same AI model across dozens of images and poses. That single capability unlocks lookbook production that wasn't practical with earlier generation tools.
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