AI News
Know what changed.
Useful AI updates, explained for creative professionals.
Creative AIInside the Hybrid AI Runway: What Topshop's Shoppable Catwalk Teaches Creatives
Topshop and THG Studios staged a record-certified AI-driven, shoppable catwalk mixing 30 human models with AI avatars. Here is what it means and how to plan your own AI runway.
Read articleLatest
Creative AIWhy Luxury Brands Are Building Custom AI Brand Models (HELIOT EMIL Case)
HELIOT EMIL built a fully custom AI fashion model with Botika for its AW26 Paris presentation. Here is how a custom brand model works and how to build a consistent one.
Read articleCreative AIBeyond Static Try-On: What ASOS's Hybrid Virtual Try-On Means for Brands
ASOS launched virtual try-on on about 10,000 products, letting shoppers upload a photo or pick an AI model. What it means for product images and how to prepare yours.
Read articleCreative AIThe Creative Director's AI Pipeline: Lessons from Zalando and Mango
Zalando says about 90% of its on-site marketing content is now AI-generated, and Mango built a full AI campaign from real garment photos. Here is the pipeline behind it.
Read articleCreative AIDigital Twins in Fashion: How H&M Works with Models' AI Doubles
H&M created digital twins of real models, who keep control of their AI doubles. What a digital twin is, how consent works, and how to brief one ethically.
Read articleCreative AIClaude vs ChatGPT for Creative Directors: Which to Use for What
Use Claude for long briefs, structured documents and careful tone; use ChatGPT for image generation, quick visual iteration and voice. Most creative…
Read article
Creative AIA Creative Director's Weekly AI Workflow (Monday to Friday)
Use AI in small daily blocks: Monday research and trends, Tuesday briefs, Wednesday visuals, Thursday copy and review, Friday reporting. Short, repeatable…
Read articleMore stories
What an AI Lookbook Really Costs Per Image in 2026
With pay-as-you-go tools an AI lookbook image costs cents to around €1 each in raw generation, but plan 2–4 attempts per final image and your own review…
AI Fashion Show for Graduate Collections: A Low-Budget Guide
Students can present a collection as an AI runway film by photographing each finished look full length, then generating a short walk per look and editing…
How to Keep Your Real Product Accurate in an AI Photoshoot
Accuracy comes from the input: a sharp, evenly lit product photo, plus an instruction to keep shape, colour, logo and texture. Always compare the output…
AI Lookbook Generator: How to Choose One (2026 Checklist)
Pick an AI lookbook generator by testing three things: does the model's face stay identical across 10+ images, does the garment keep its seams, print and…
AI Lookbook vs Line Sheet: What Wholesale Buyers Actually Want
Buyers want a line sheet for facts (style number, colours, sizes, price, delivery) and a lookbook for mood. AI is useful for the lookbook and for clean…
How to Show One Collection on Several AI Models (Without Losing Consistency)
Create one saved reference per model, then run every look through each model with identical light, background and camera. Consistency comes from fixed…
Fashion AI School
Upcoming live workshops
Two-hour live sessions with industry experts, limited seats and live Q&A.