AI Influencer Brief Template: Personality, Visual Identity, Voice and Content Pillars

Short answer: An AI influencer brief defines the character before any image is made: who they are, how they look, how they speak, what they post about and what they never do. Fill it in once and use it for every image prompt and caption.

Who this is for: Brand and content teams starting an AI ambassador.

The template

NAME:
AGE RANGE / LOCATION:
ONE-LINE PERSONA:
VALUES (3):
FACE (fixed description):
HAIR / BODY / STYLE:
RECURRING PLACES (3):
VOICE (3 adjectives + example sentence):
CONTENT PILLARS (3-4):
POSTING RHYTHM:
NEVER: (topics, claims, styles)
DISCLOSURE LINE:
APPROVER:

Example pillars

• Styling one product three ways
• Behind the scenes of the brand
• Seasonal trends
• Answering follower questions

Best for / not ideal for

	Use it for	Not ideal for
A written brief	Consistency across a team	Improvised one-off posts

Copyable prompt

Replace the words in [brackets].

Using this brief: [paste brief], write 5 caption ideas for the pillar [pillar], in the voice described, each under 30 words, ending with the disclosure line.

Where to go next

• See the AI influencer guide hub.
• Build a reusable brand character in AI Ambassador Studio.
• Keep one face across content with the consistency workshop.
• For brand teams: team training and consulting.

Questions

Why write a brief first? Without it, the face, voice and style drift between posts.

How long should it be? One page is enough.

Can AI write the captions? Yes, from the brief; a person should approve every post.