AI Lookbook vs Line Sheet: What Wholesale Buyers Actually Want

Quick answer: Buyers want a line sheet for facts (style number, colours, sizes, price, delivery) and a lookbook for mood. AI is useful for the lookbook and for clean on-model images of every colourway; the line sheet should stay factual and exact.

Step by step

1. List every style with number, colours, sizes and wholesale price.
2. Shoot or scan one clean photo per style.
3. Use AI to place each style on one consistent model.
4. Generate extra colourways only from real swatches.
5. Export the line sheet and lookbook as two separate PDFs.

Prompt to copy

Clean e-commerce on-model photo, same model as reference, wearing the exact garment in the colour of the attached swatch. White seamless background, even soft light, full length, front facing, arms relaxed.

Common mistakes

• Inventing colourways you can't produce.
• Mixing mood images into the line sheet.
• Leaving out delivery windows.

Where to do this in the Lab

• AI Consistency tool
• Creative Workspace
• Workshop bundles — lifetime access, no subscription.

FAQ

Can AI make colourway images?

Yes, if you give it a real swatch and tell it to change colour only; check every result against the swatch.

Should I disclose AI images to buyers?

Yes. Label them AI-assisted, especially when the sample isn't produced yet.