How Ad Agencies Use AI for Pitch Decks and Client Treatments

Quick answer: Agencies can turn a client brief into a moodboard, shot list and visual treatment in one afternoon by pairing a text model for the story with an image tool for consistent frames.

Step by step

1. Write the brief in five lines: product, audience, feeling, channel, must-avoid.
2. Ask Claude or ChatGPT for three distinct creative routes with a one-line idea each.
3. Build a moodboard per route so the client sees the light and colour, not just words.
4. Render 6–8 key frames per route with one saved character so the face stays the same.
5. Assemble the treatment: idea, references, key frames, shot list, budget note.

Prompt to copy

Act as a senior art director. From this brief [paste], write three creative routes. For each: a title, a one-sentence idea, light and colour direction, three key frames described as camera + subject + setting, and one risk.

Replace the words in brackets with your own product, model or brief.

Common mistakes

• Changing light direction between images in one set
• Vague words like 'premium' or 'beautiful' instead of light, lens and colour
• Publishing without checking product details at full size

Try it in the Lab

• Creative Workspace
• AI Moodboard
• Claude & ChatGPT workshop
• All workshops · Bundles

FAQ

Can AI replace a treatment designer?

No. It speeds up references and frames; the idea and the edit still need an art director.

Should clients know frames are AI?

Yes. Label pitch frames as concept visuals and agree how final assets will be produced.

What tools do I need?

A text model for routes and a workspace that keeps characters and brand looks consistent.