Claude Projects for Fashion Brands: Set Up Your Brand Brain

Quick answer: A Claude Project with your brand guide, tone examples, product list and past briefs answers like an in-house assistant. Set it up once and every new brief, caption or email starts on-brand.

Step by step

1. Create a project named after the brand.
2. Upload brand guide and tone examples.
3. Add product list and price points.
4. Write instructions: voice, banned words, format.
5. Test with a real brief and refine.

Prompt to copy

Project instructions: You write for [brand]. Voice: calm, confident, no hype. Never use: 'game-changer', 'revolutionary'. Always answer with a headline, 3 bullet points and one CTA.

Common mistakes

• Uploading outdated guides.
• No banned-words list.
• Never refining the instructions.

Where to do this in the Lab

• Claude & ChatGPT workshop (€97)
• Creative Workspace
• Workshop bundles — lifetime access, no subscription.

FAQ

Is this private?

Check your plan's data settings; don't upload confidential contracts.

Where can I learn this?

In the €97 Claude & ChatGPT workshop.