Why Creative Teams Are Moving From Monthly AI Plans to Pay-As-You-Go

Quick answer: Most teams create in bursts around launches. Paying per image or video means no unused credits in quiet months, and refunds when a render fails.

Step by step

1. List last quarter's AI images and videos per month.
2. Compare that with what your plans charged.
3. Count unused credits and seats.
4. Price the same output per image or per second.
5. Keep one plan only if you use it fully every month.

Prompt to copy

Act as a finance-minded producer. Here are our monthly AI subscriptions and how many images/videos we made each month [paste]. Calculate cost per asset and tell us where pay-as-you-go would be cheaper.

Replace the words in brackets with your own product, model or brief.

Common mistakes

• Changing light direction between images in one set
• Vague words like 'premium' or 'beautiful' instead of light, lens and colour
• Publishing without checking product details at full size

Try it in the Lab

• Creative Workspace
• Team training
• Bundles
• All workshops · Bundles

FAQ

Is pay-as-you-go always cheaper?

No. Daily heavy users may save with a plan. Bursty teams usually save with per-use pricing.

What happens if a render fails?

In our studios, failed renders are refunded to your balance.

Is there a minimum?

Top-ups start small; see the studio pages for current prices.