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Creative AI

How to Turn a Smartphone Selfie Video into a Branded AI Ad

Motion transfer explained: record yourself on your phone, then put that movement onto a styled brand character.

1 Nov 2026
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How to Turn a Smartphone Selfie Video into a Branded AI AdCreative AI

Quick answer: Record a short, well-lit phone video of the movement you want, create a still of the styled character or brand look, then use motion transfer to apply your movement to that still. The result moves like your video but looks like your brand image. Use only people and footage you have rights to.

What motion transfer does

Instead of describing movement in words, you show it. The AI copies the body and head movement from your video onto the character image, which gives far more natural movement than a text prompt.

Step by step

  1. Film 5–15 seconds in good light, full body or half body, plain background.
  2. Keep movements clear and not too fast.
  3. Create the styled still with the same framing.
  4. Upload both, add a short prompt and choose resolution.
  5. Check the cost shown, then generate.
  6. Review hands and face; reshoot the video if movement is unclear.

Prompt to copy

Apply the movement from the video to the character in the image. Keep the character's face, outfit and setting exactly as in the image. Natural, smooth motion, same framing as the video.

Common mistakes

  • Dark or cluttered source video.
  • Framing that doesn't match between video and image.
  • Using someone else's video without permission.

Where to do this in the Lab

Related

FAQ

What is motion transfer?

It copies movement from a real video onto a character image.

What video works best?

Short, well-lit, clear movements on a plain background.

Can I use any video?

Only footage you own or have permission to use.

How much does it cost?

The studio shows the price per second before you generate.

Next step: learn the whole workflow in a recorded workshop (see all workshops) or save with a bundle.

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