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Film stocks & color category referenceFilm stocks & color

Medium format

Larger film for smooth tonal transitions and shallow depth.

Mood and effect

Luxurious, rich, fine-art.

When to use it

Luxury campaigns, portraits.

Photography reference

Hasselblad and Pentax 67 fashion work.

Prompt it

Editorial photograph of a fashion model in a tailored camel coat. shot on medium format Pentax 67, smooth tonality, rich detail. Real skin texture, accurate fabric, high-end fashion campaign quality, no text, no watermark.

Works in Midjourney, Nano Banana, GPT Image and Flux. Swap the subject for your own.

What usually goes wrong in AI

Too digital. Add 'film tonality'.

Questions

What is medium format in photography?

Larger film for smooth tonal transitions and shallow depth.

When should I use medium format?

Luxury campaigns, portraits.

How do I prompt medium format in AI images?

Name it directly and describe its visible result: "shot on medium format Pentax 67, smooth tonality, rich detail". It works in Midjourney, Nano Banana, GPT Image and Flux.

Why does my AI medium format look wrong?

Too digital. Add 'film tonality'.

Still Studio

Generate medium format for your own product or model

Describe your subject, stack up to four looks, get an editorial image in seconds. Pay as you go.

Your next step

Go from free tool to real results

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