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Free tool · Fashion AI School

Photoshoot vs AI production cost calculator

Enter your own quotes for a traditional shoot and an AI workflow, and compare the total and cost per image. Nothing is pre-filled with market prices — your numbers, your currency.

Traditional shoot

AI production

Traditional shoot

0

0 per image

AI production

0

0 per image

Add your quotes above to see the comparison. This is an estimate, not a quote. It does not account for quality, usage rights or brand fit.

Aspect ratio & resolution cheatsheet

Generate in the final format from the start. Cropping an AI image later usually cuts off hems, shoes or product edges.

PlacementRatioPixelsFraming tip
Instagram / TikTok Reel9:161080 × 1920Keep garment inside the centre 4:5 safe zone
Instagram feed portrait4:51080 × 1350Full-length looks need headroom
Shopify / e-commerce product3:41500 × 2000Consistent crop across all SKUs
Square product tile1:12048 × 2048Product centred, even margins
Website banner / campaign16:91920 × 1080Leave negative space for copy
Lookbook spread3:23000 × 2000Two-up layouts, editorial framing
Pinterest pin2:31000 × 1500Vertical full-look framing

Setting the ratio in common tools

  • Midjourney: --ar 9:16 · --ar 4:5 · --ar 3:4
  • Flux / most image APIs: set width × height in pixels (multiples of 16–64)
  • Video engines: choose 9:16, 1:1 or 16:9 before generating — reframing later crops the garment

Questions

How much does a fashion photoshoot cost?
It depends on crew, models, studio, days and retouching. Enter your own local quotes in the calculator to see your total and cost per image.
Is AI production cheaper than a photoshoot?
Often for volume content like variations and colourways, but not always. You still pay for generation, retouching and review time, and hero campaigns may still need a real shoot.
Does this calculator use real market prices?
No. All default numbers are editable placeholders. Replace them with your own quotes for an accurate comparison.
What aspect ratio should I use for Instagram Reels?
9:16 vertical, typically 1080×1920 pixels.

Related: AI vs a traditional studio · AI product photography guide · Pay-as-you-go studios