Adobe Firefly

Firefly's biggest draw for fashion brands is licensing clarity — it's trained to be commercially safe and integrates directly into Photoshop, Illustrator, and Express, so generative fill, background removal, and text-to-image sit right next to tools teams already use. Retouchers use generative fill to remove wrinkles, extend backdrops, or swap seasonal props on existing product photography without re-shooting. Because it lives inside familiar Adobe workflows, it has a lower learning curve for traditional design and photo teams than standalone AI apps. Output style is more conservative and less painterly than Midjourney, which is generally an advantage for compliance-conscious commercial work.