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AI Image Generation

Adobe Firefly

Commercially safe generative AI built into Creative Cloud

Firefly's biggest draw for fashion brands is licensing clarity — it's trained to be commercially safe and integrates directly into Photoshop, Illustrator, and Express, so generative fill, background removal, and text-to-image sit right next to tools teams already use. Retouchers use generative fill to remove wrinkles, extend backdrops, or swap seasonal props on existing product photography without re-shooting. Because it lives inside familiar Adobe workflows, it has a lower learning curve for traditional design and photo teams than standalone AI apps. Output style is more conservative and less painterly than Midjourney, which is generally an advantage for compliance-conscious commercial work.

Creative use cases

  • Generative fill and retouching
  • Background and prop swaps
  • Commercially licensed asset creation

Recorded workshop · €79

How to Properly Use Nano Banana for Creatives (Pro and 2)

25+ practical use cases: product placement, virtual try-on, pose and lighting variations, moodboards and lookbooks.