AI Writing & Assistants
ChatGPT
General-purpose AI assistant for copy, planning, and research
ChatGPT is the default starting point for fashion marketing teams drafting product descriptions, campaign captions, email sequences, and content calendars, and for founders using it to think through positioning, pricing, or launch plans. Custom GPTs and projects let teams save brand voice guidelines and past copy so outputs stay consistent without re-explaining tone every session. It also handles research synthesis — summarizing trend reports, competitor positioning, or customer feedback themes — faster than manual reading. Image generation is built in as well, useful for quick concept visuals, though dedicated image models still produce more refined fashion-specific output.
Creative use cases
- Product descriptions and campaign copy
- Content calendar planning
- Trend and research synthesis
Free resources for ChatGPT
All resources →ChatGPT for creative work
A practical setup for ideas, copy, research and images in one place, plus what to stop asking it for.
Custom instructions that make ChatGPT sound like you
What to actually put in the ChatGPT custom instructions box so replies stop sounding like generic AI copy.
Writing a proposal a client actually signs
A ChatGPT or Claude workflow for turning a discovery call into a proposal that addresses objections before they're raised.
Recorded workshop · €49
AI Literacy for creatives
Understand how AI actually works and build an 11-step working method across 16 tools, no technical background needed.