AI Writing & Assistants
Claude
AI assistant favored for long-form writing and brand voice consistency
Claude is popular with content and brand teams for longer, more nuanced writing tasks — full brand style guides, lengthy lookbook copy, detailed product storytelling, or editing a founder's rough notes into polished brand voice. It tends to hold instructions and tone constraints well across long documents, which helps when a team has a detailed style guide it wants respected consistently. Teams also use it to review and tighten copy drafted elsewhere, or to turn a designer's collection notes into press release and website copy. It doesn't generate images, so it's typically paired with a separate visual tool in a full content workflow.
Creative use cases
- Brand voice and style guides
- Long-form product storytelling
- Copy editing and refinement
Free resources for Claude
All resources →Writing a brand voice document once, using it everywhere
A Claude workflow for extracting a reusable brand voice guide from your existing writing, so every AI draft after it sounds like you.
Teaching Claude your writing style
The fastest way to make Claude sound like you, not like a generic assistant, is to show it your writing, not describe it.
Claude projects: giving it a permanent brain
How Claude projects store files and instructions so every new chat starts already knowing your brand.
Recorded workshop · €49
AI Literacy for creatives
Understand how AI actually works and build an 11-step working method across 16 tools, no technical background needed.