Figma

Figma's core value for fashion teams is collaborative design work — building lookbooks, line sheets, website mockups, and pitch decks with real-time input from merchandising, marketing, and leadership. Its AI features assist with generating layout variations, writing placeholder copy, and quickly restyling components, which speeds up early-stage design iteration. Teams building a brand's e-commerce site or app prototype use it to move from wireframe to clickable prototype without needing a developer for every round of feedback. It's a design and prototyping tool first, not an image generator, so it typically sits downstream of AI-generated photography as the place that gets assembled into final layouts.