AI Research
Gemini
Google's multimodal assistant integrated across Workspace and search
Gemini's advantage for fashion teams already on Google Workspace is integration — drafting copy directly in Docs, summarizing Gmail threads with vendors or press, and analyzing data in Sheets without switching tools. Its multimodal capability means it can review product images alongside a written brief, useful for checking whether generated or retouched imagery matches brand guidelines described in text. Trend and market research benefit from its search-grounded answers, which cite current sources more reliably than assistants without live web access. Output quality for creative copywriting is solid but generally seen as a notch behind specialists like Claude for long-form brand voice work.
Creative use cases
- Workspace-integrated drafting
- Search-grounded trend research
- Multimodal brief review
Free resources for Gemini
All resources →Google Gemini for visuals and research
Where Gemini wins: image editing, product placement and research that touches your own documents.
Gemini deep research for real research work
Gemini's deep research mode builds a multi-step research plan, browses broadly, and returns a long cited report, here's when to use it.
Analysing a competitor properly
A structured Gemini or ChatGPT method for competitor research that produces a decision, not just a list of what they do.
Recorded workshop · €79
How to Properly Use Nano Banana for Creatives (Pro and 2)
25+ practical use cases: product placement, virtual try-on, pose and lighting variations, moodboards and lookbooks.