AI Research
Perplexity
AI search engine for fast, sourced trend and market research
Perplexity answers questions with cited sources rather than a single unattributed response, which makes it useful for trend forecasting, competitor scans, and fact-checking claims before they go into a brand deck or press release. Fashion researchers use it to quickly pull together a snapshot of what's being written about a color trend, fabric innovation, or competitor launch, then follow the citations for deeper reading. Its focused search mode narrows results to recent sources, helpful for fast-moving trend cycles. It's not a writing or generation tool — most teams use it upstream of ChatGPT or Claude, feeding synthesized research into the actual copy or strategy work.
Creative use cases
- Trend and market research
- Competitor scanning
- Source-backed fact-checking
Free resources for Perplexity
All resources →Prompts for market research
Ten prompts for competitor scans, audience insight, positioning gaps and pricing checks that give you a starting hypothesis, not a false certainty.
How to use ChatGPT deep research properly
Deep research runs a multi-step web investigation and returns a sourced report, here is when it is worth the wait.
From blank page to research brief
A method for using ChatGPT or Gemini's browsing tools to build a properly sourced research brief before you start writing.
Recorded workshop · €49
AI Literacy for creatives
Understand how AI actually works and build an 11-step working method across 16 tools, no technical background needed.