Fashion AI SchoolLab

intermediate · 6 steps

Fashion Collection to AI Campaign to Social Media

Take a full seasonal collection and translate it into a cohesive AI-generated campaign story that rolls out across every social channel.

  1. ChatGPT
  2. Midjourney
  3. Midjourney
  4. Runway
  5. HeyGen
  6. Canva

Goal

Build a unified campaign identity for an entire collection and adapt it into channel-specific social content.

Expected result

A full, visually consistent AI-generated lookbook, a launch teaser video, a spokesperson intro clip, and a ready-to-execute 7-day social rollout calendar.

  1. 1
    ChatGPT

    Define the collection narrative

    Start by articulating the story behind the collection: its inspiration, mood, and the customer it speaks to. This narrative becomes the creative north star that keeps dozens of generated images and captions feeling like one coherent campaign instead of disconnected posts.

    Prompt for ChatGPT
    I'm launching a fashion collection called [COLLECTION NAME] inspired by [INSPIRATION/THEME]. Write a campaign narrative (100 words), 3 mood keywords, a color palette suggestion, and 5 caption hooks I can reuse across social posts.
  2. 2
    Midjourney

    Generate a consistent campaign look

    Create a visual style guide by generating 4-5 hero images that establish the campaign's consistent lighting, color grade, and model styling. Lock in a repeatable prompt formula so every subsequent image in the campaign matches this established look.

    Prompt for Midjourney
    Fashion campaign photo, [COLLECTION MOOD] aesthetic, model wearing [KEY PIECE FROM COLLECTION], [LOCATION/SETTING], warm cinematic color grade, film grain, consistent editorial styling --ar 4:5 --v 6 --style raw
  3. 3
    Midjourney

    Expand into the full lookbook

    Using the locked style formula, generate images for each remaining piece in the collection, keeping the same lighting and setting language so the full lookbook reads as one continuous shoot rather than mismatched generations.

    Prompt for Midjourney
    Using the same lighting, color grade, and setting as before: fashion campaign photo of model wearing [NEXT PIECE FROM COLLECTION], same [LOCATION/SETTING], consistent editorial styling, film grain --ar 4:5 --v 6 --style raw
  4. 4
    Runway

    Create a campaign video teaser

    Animate 2-3 of the strongest lookbook images into a short teaser sequence with smooth transitions, building anticipation for the collection drop. This becomes your primary launch-day video asset for Instagram and TikTok.

    Prompt for Runway
    Create a smooth cinematic transition sequence between these three campaign images, subtle motion on each (breeze, slow pan), fade-through-white transitions, 12 seconds total, upbeat but elegant pacing.
  5. 5
    HeyGen

    Produce a spokesmodel intro video

    Generate a short talking-head video introducing the collection story in a natural, on-brand voice, useful for Reels, TikTok, and email embeds where a human-feeling narrator increases engagement and trust compared to static imagery alone.

    Prompt for HeyGen
    Create a 20-second spokesperson video where the presenter says: 'Introducing [COLLECTION NAME] — [ONE-LINE CAMPAIGN NARRATIVE]. Shop the collection now, only at [BRAND NAME].' Use a warm, confident tone and a clean studio background.
  6. 6
    Canva

    Package the social rollout

    Assemble the full lookbook, teaser video, and spokesperson clip into a week-long content calendar with a mix of formats — carousel, Reel, Story countdown, and static posts — ensuring the collection launch has a clear beginning, peak, and follow-up moment.

    Prompt for Canva
    Build a 7-day social content calendar layout for a collection launch, including day-by-day post types (teaser, carousel, Reel, countdown Story, launch day static, UGC repost, recap Reel), using [BRAND COLORS] and [COLLECTION NAME] branding.