beginner · 5 steps

Research to Concept to Prompt to Generation to Editing

A foundational workflow that shows how to move from trend research all the way to a polished, edited final image using structured prompt-writing.

  1. Perplexity
  2. Claude
  3. Claude
  4. Midjourney
  5. Photoshop (Generative Fill)

Goal

Master the core pipeline every AI creative should know: research, concept, prompt engineering, generation, and post-editing.

Expected result

A single, polished, production-ready fashion image built through a repeatable, professional pipeline — plus a reusable prompt-engineering framework for future shoots.

  1. 1
    Perplexity

    Research the visual trend space

    Before writing any prompts, understand what's currently resonating visually in your niche. Search for recent editorial trends, color movements, and styling references so your concept is grounded in what audiences are actually responding to right now, not just what looks interesting to you.

    Prompt for Perplexity
    What are the top emerging visual and styling trends in [FASHION NICHE, e.g. streetwear, bridal, resort wear] over the last 3 months? List 5 trends with a one-sentence description each and mention any notable brands using them.
  2. 2
    Claude

    Develop the creative concept

    Turn your research into a specific, well-defined creative concept: a scene, mood, and visual metaphor that will guide the image generation. A strong concept at this stage saves dozens of wasted generation attempts later.

    Prompt for Claude
    Based on these trends: [PASTE TRENDS], develop one specific creative concept for a fashion image. Describe the scene, subject, mood, lighting style, and one unexpected visual element that makes it stand out. Keep it to 5 sentences.
  3. 3
    Claude

    Engineer the generation prompt

    Translate the plain-language concept into a technically structured prompt optimized for an image model, specifying camera angle, lens, lighting terms, and style modifiers. This structured translation step is what separates amateur results from professional-grade AI imagery.

    Prompt for Claude
    Convert this creative concept into an optimized Midjourney prompt: [PASTE CONCEPT]. Include camera/lens details, lighting terminology, color grading style, and appropriate aspect ratio and version parameters. Output just the final prompt string.
  4. 4
    Midjourney

    Generate and iterate

    Run the engineered prompt and generate multiple variations, then refine by adjusting one variable at a time (lighting, angle, or styling detail) rather than rewriting the whole prompt, so you can clearly see what each change contributes to the result.

    Prompt for Midjourney
    [PASTE ENGINEERED PROMPT] --ar 4:5 --v 6. If needed, vary by re-running with only the lighting term changed, e.g. replacing 'golden hour lighting' with 'overcast soft light' to compare mood options.
  5. 5
    Photoshop (Generative Fill)

    Refine and finalize in editing

    Take your chosen generation and clean up any remaining AI artifacts, extend the canvas if needed for the final aspect ratio, and do final color grading to match your brand's visual identity before calling the image production-ready.

    Prompt for Photoshop (Generative Fill)
    Use generative fill to correct any distorted hands, fabric folds, or background artifacts in this image, extend the canvas 20% on the left side keeping the composition balanced, then apply a subtle warm color grade to match [BRAND COLOR PALETTE].