Concept study · Fashion brands
Concept: from flat lay to e-commerce reel
A concept workflow turning flat-lay product photos into on-model images and short reels for product pages.
This is a concept study to show the workflow, not client work or measured results.
The brief
An online store lists new pieces weekly but only has flat lays.
The input
Flat-lay photos shot on a phone against a white wall.
Process
- Cleaned light and colour on each flat lay.
- Used Flat lay to on-model with the clean e-commerce setting for consistency.
- Added a subtle motion pass for product page video.
What it delivers
- A consistent on-model look across a weekly range.
- Product page video without a model booking.
- Faster listing for small-batch items.
Where human direction matters
- Colour checking against samples
- Keeping one consistent setting
- Labelling images as AI-generated where needed
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