Concept study · Beauty & cosmetics brands
Concept: a serum launch campaign from one bottle
A concept study staging one serum bottle across four premium sets for launch teasers and product page visuals.
This is a concept study to show the workflow, not client work or measured results.
The brief
A skincare brand needs teaser visuals before final packaging photography is ready.
The input
One front-facing packshot of the serum bottle.
Process
- Ran Bottle campaign in travertine and water, botanical, silk and mirror sets.
- Kept takes where the label and dropper stayed accurate.
- Chose one set as the launch world and reused it for every teaser.
What it delivers
- A coherent launch look weeks before the shoot.
- Loops for stories and paid social.
- A reference board for the real photographer.
Where human direction matters
- Picking one set to keep the range consistent
- Retouching label text
- Keeping claims out of AI visuals
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