AI Lookbook Prompt Pack: 30 Prompts for Fashion Campaigns

Short answer: Every prompt below uses one formula: shot type + same model + exact garment + fixed set + fixed light + lens. Change only the shot type and garment between images and the lookbook stays consistent. Replace the words in brackets with your own.

Who this is for: Anyone producing a fashion lookbook or campaign with an image model.

The formula

[shot type], same model: [model], wearing [garment], [set], [light], [lens], photorealistic

Hero shots (6)

1. Full-body hero, centred, model facing camera
2. Hero three-quarter turn, hand in pocket
3. Hero walking toward camera
4. Low-angle hero, sky behind
5. Hero seated on [prop]
6. Hero against wall, one leg bent

Full-body catalogue (6)

7. Front, arms relaxed, plain backdrop
8. Back view, garment construction visible
9. Side profile, length visible
10. Three-quarter, weight on one leg
11. Mid-stride, fabric moving
12. Two looks side by side, same model

Detail shots (6)

13. Close-up of fabric texture
14. Collar and neckline detail
15. Hands with accessories
16. Shoes and hem, ground level
17. Print or embroidery macro
18. Label and closure detail

Motion-ready frames (6)

19. Spin start frame, skirt flared
20. Walk loop start frame
21. Turn to camera, hair moving
22. Jacket being put on
23. Wind in fabric, side light
24. Step out of doorway

Set and mood (6)

25. Wide shot, model small in set
26. Through doorway framing
27. Mirror reflection
28. Window silhouette
29. Night version with practical lamps
30. Flat lay of the full look

Best for / not ideal for

	Use it for	Not ideal for
Prompt pack	Consistent campaigns, fast variations	Replacing a fitting session

Copyable prompt

Replace the words in [brackets].

[shot type], same model: [model description], wearing [garment, exact colour and fabric], [set], [light], [lens], photorealistic, true fabric texture.

Where to go next

• Find 300+ more in the prompt library.
• Read the AI lookbook guide hub.
• Keep one model across every look with the free Lookbook Consistency Helper.
• Pay per image or clip, no subscription, in the studios.
• Learn the full method in the consistency workshop.

Questions

Which image model works best? Use one model for the whole lookbook; see our Flux vs Midjourney vs Stable Diffusion comparison.

Why do my looks still differ? The model or light description is changing. Copy it identically every time.

Can I animate these frames? Yes; the motion-ready frames are designed as start images for Motion Studio.