Director's Treatment Template for AI Campaigns (Copy-Paste)

Quick answer: A good treatment has six parts: idea, tone, references, casting, look and shot list. Ask a text model to fill this template from your brief, then add AI key frames.

Step by step

1. Paste the brief and the template into Claude or ChatGPT.
2. Ask for two versions with different tone.
3. Pick one and tighten the idea to one sentence.
4. Generate key frames for the look and casting sections.
5. Add a shot list with duration per shot.

Prompt to copy

Fill this treatment from the brief below. Sections: 1) The idea in one sentence 2) Tone in three words 3) Visual references described in words 4) Casting 5) Light, colour, lens 6) Shot list with 8 shots, each with framing, move and seconds. Brief: [paste]

Replace the words in brackets with your own product, model or brief.

Common mistakes

• Changing light direction between images in one set
• Vague words like 'premium' or 'beautiful' instead of light, lens and colour
• Publishing without checking product details at full size

Try it in the Lab

• Claude & ChatGPT workshop
• Creative Workspace
• Cinematic Studio
• All workshops · Bundles

FAQ

How long is a treatment?

Usually 6–12 pages; the AI version can be shorter if the frames carry the look.

Do I need design skills?

No. A simple slide layout with large frames works.

Which model writes best treatments?

Both Claude and ChatGPT do well when given a clear template.