Fashion AI SchoolLab

Multiple tools · Comparison

Which AI tool for which creative job

There is no single best AI tool — there is a best tool per job. Use Claude for long written thinking, ChatGPT for general speed and breadth, Gemini for image editing and grounded research, Midjourney for look and art direction, Higgsfield for motion, Lovable for internal tools, and Workspace for admin.

What it is good at

  • Choosing per job removes most frustration with AI output.
  • A two-tool workflow (one for words, one for images) covers the majority of studio work.

Where it falls short

  • Running everything doubles cost and context switching — pick two and go deep.
  • Models change quickly; re-test your choice every few months.

How to use it for creative work

  1. 01

    Concepts and briefs

    Claude first, ChatGPT second. Both need your own material to sound like you.

  2. 02

    Images of real products

    Gemini, editing from a real photo. Midjourney only for mood.

  3. 03

    Look, mood and campaign feel

    Midjourney, with a style reference for the whole set.

  4. 04

    Motion

    Higgsfield from an approved still; keep clips short.

  5. 05

    Research

    Gemini or ChatGPT with sources and dates demanded in the prompt. Verify anything that affects money.

  6. 06

    Copy at volume

    Claude with a written voice guide, then a human edit pass.

  7. 07

    Admin and data

    Google Workspace, inside the files you already have.

  8. 08

    Internal tools

    Lovable, one narrow tool at a time.

Ready-to-use prompts

Tool decision
Here is the task: [describe]. Ask me three questions about quality, budget and deadline, then recommend one tool and one fallback, with a one-line reason for each.
Workflow map
Map my [project] into stages, and for each stage say what a human must decide and what AI can produce. Flag the stages where AI output would be risky.
Cost check
I currently pay for [tools]. Based on the work I described, tell me which subscription I could drop and what I would lose.

Questions people ask

If I can only pay for one?
Take one strong text assistant and use free image tools. Words shape everything else you make.
How often should I re-check?
Every three to six months. Ranking between the big models changes with each release.

Get free workshops, tools and prompts

Occasional updates from Fashion AI School: free live workshops, new AI tools and new prompts. No spam, unsubscribe any time.