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Greenwashing Risk Assessment Check

Prompt #710 of 1,000+ in Fashion Sustainability, Ethics & Responsible AI, published by Fashion AI School. Copy it as-is and paste it into your AI tool.

Written and maintained by the Fashion AI School Editorial team · Updated 8 Nov 2026

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Prompt
Review the following marketing copy for our [product name] campaign: '[paste promotional copy]'. Identify potential greenwashing flags under FTC Green Guides and EU Green Claims Directive. Recommend precise, evidence-backed reformulations for claims regarding [specific sustainability claim, e.g., carbon neutrality or biodegradability], citing verified certifications needed to substantiate each claim.

What you get back

A considered position or framework covering impact, responsibility and practical steps.

One variation to try

Ask what the honest limitations are alongside the plan. Credibility here comes from naming what is not yet solved.

Before you use it

Never publish an environmental or ethical claim without evidence, this is the fastest area in creative work to lose trust.

Why this prompt works

This prompt combines a ready-to-use instruction, a clearly separated brief, focused constraints. Specific inputs reduce ambiguity while keeping the original creative direction intact.

Useful for

  • - Marketing compliance audit

Field guide

This prompt is complete as written. Add brand, audience or production context only where it helps your brief.

How to use this prompt

  1. 01

    Open your tool

    Start a new conversation or generation in ChatGPT Plus, Claude 3.5 Sonnet.

  2. 02

    Paste and adapt

    Copy the prompt, paste it and add any brand-specific detail.

  3. 03

    Iterate

    Ask for variations, tighten constraints, or feed the output back in with your own references.

Free resources to go with this prompt

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