Auditing your own site with AI

What it is good at

• Good at spotting missing or duplicate title tags and meta descriptions across pages.
• Can check heading structure logic (one H1, sensible H2/H3 nesting) quickly.
• Helps identify pages that seem to target the same keyword and compete with each other.
• Useful for translating technical SEO jargon into a plain action list.

Where it falls short

• It cannot see your actual technical setup, site speed, indexing status, backlinks, unless you paste in real data.
• It can't run a live crawl of your site; you need to supply the content and metadata directly.
• General SEO advice may not account for your specific platform's quirks (Shopify vs WordPress vs custom).

How to use it for creative work

1. 01

   Gather your on-page basics

   For each key page, collect the title tag, meta description, H1, and the visible body text. This is the raw material the audit works from since the model can't crawl your live site.

2. 02

   Run the fundamentals check

   Ask for a check against SEO basics: is the target keyword in the title, H1 and first 100 words; is the meta description compelling and within length; is there a clear single topic per page.

3. 03

   Check for keyword cannibalisation

   Paste titles and target keywords for several pages at once and ask whether any of them appear to compete for the same search intent, which quietly hurts all of them in rankings.

4. 04

   Pull real technical data in

   For anything technical, site speed, crawl errors, indexing, export that data from Google Search Console or your analytics tool and paste it in for the model to interpret in plain language.

5. 05

   Turn findings into a prioritised list

   Ask for the findings sorted by likely impact versus effort, so you fix the handful of things that matter most first rather than tackling everything at once.

Ready-to-use prompts

Here's the title tag, meta description, H1 and body text for a page targeting '[keyword]': [paste]. Check it against SEO fundamentals: keyword placement, meta description quality and length, heading structure, single clear topic. List what's missing or weak.

Here are the titles and target keywords for [number] pages on my site: [paste list]. Do any of these appear to target the same search intent and compete with each other? Suggest which should be merged, differentiated or deprioritised.

Here's an export from Google Search Console showing [describe, e.g. pages with declining clicks]: [paste data]. Explain in plain language what this likely means and what I should check first.

Based on all the issues found so far: [paste list of findings], sort them into a prioritised action list by likely impact versus effort to fix. Give me the top five to do first.

This page targets '[keyword]' but has a weak title and meta description: [paste current ones]. Give me three improved versions of each that stay within character limits and include a clear reason to click.

Questions people ask

Can AI replace a proper SEO tool like Ahrefs or Search Console?

No, those tools give you real crawl, ranking and backlink data that AI can't generate on its own. Use AI to interpret and prioritise the data those tools give you.

How often should I audit my own site?

A light check every quarter and a deeper one when you notice a real traffic change is a reasonable rhythm for a small site.

What's the single most common issue this catches?

Duplicate or missing title tags across pages, and pages that quietly compete with each other for the same keyword, are two of the most common findings.