Fashion AI SchoolLab

Midjourney · Prompt pack

Midjourney for image direction

Midjourney is the tool to reach for when the look matters more than the literal subject. It rewards art direction — light, lens, material, mood — and it repays consistency work with reference images and style references far more than repeated one-off prompts.

What it is good at

  • Best-in-class aesthetic quality for editorial and campaign imagery.
  • Style references let a whole set share one look.
  • Excellent at light, material and atmosphere.

Where it falls short

  • Poor at exact products, text and logos.
  • Needs iteration; first results are rarely final.
  • Learning curve on parameters.

How to use it for creative work

  1. 01

    Write like a photographer

    Subject, action, setting, light, lens, mood. Six short clauses beat one long sentence.

  2. 02

    Fix one variable at a time

    Change the light or the lens, never both, or you cannot tell what worked.

  3. 03

    Build a style reference

    Once one image is right, use it as the style reference for the rest of the set.

  4. 04

    Keep a prompt log

    Save the exact prompt with each keeper. Your own log becomes a house style within a month.

  5. 05

    Finish elsewhere

    Crop, colour and retouch outside the tool. Generation is direction, not delivery.

Ready-to-use prompts

Editorial base
Full-length editorial image of [subject], standing in [setting], overcast north light, 85mm lens, shallow depth of field, muted warm palette, film grain, calm and unposed --ar 4:5
Material study
Extreme close-up of [material] catching low side light, visible texture and weave, neutral background, macro lens, editorial still life --ar 1:1
Campaign wide
Wide campaign frame of [subject] in [location], early morning haze, long shadows, 35mm lens, restrained colour, documentary feel, negative space on the right for type --ar 16:9
Consistent set
[Approved image as style reference]. Same visual world, same light and palette. New frame: [describe only the new action and angle].
Moodboard sheet
Contact sheet of nine related frames exploring [theme], one consistent palette and light, mixed close-ups and wides, editorial research board feel --ar 3:2

Questions people ask

Can it render my actual product?
Not accurately. Use it for mood and direction, and an image editor for the real product.
How do I keep one model across shots?
Use a character reference from an approved frame and repeat the same description each time; expect small drift and choose the closest frames.

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