Concept study · Beauty & cosmetics brands
Concept: a lipstick texture set for social
A concept workflow creating texture macros and on-lip mood clips for a lipstick social calendar.
This is a concept study to show the workflow, not client work or measured results.
The brief
A cosmetics brand needs a month of texture-led social posts for a new lipstick shade.
The input
A packshot and a swatch photo of the shade.
Process
- Created smear, glass and swirl macros with Texture macro.
- Added on-lip mood clips with Product on skin.
- Matched colour of every output to the real swatch.
What it delivers
- A batch of texture loops for a month of posts.
- Consistent colour across the set.
- Real swatch photography reserved for shade claims.
Where human direction matters
- Colour matching to the true shade
- Separating mood content from claims
- Planning the posting calendar
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