AI Tools
Midjourney vs Flux vs Gemini: How to Test Them on Your Own Look
A fair, repeatable way to compare image models for your fashion brand using one brief and a simple scorecard.
AI ToolsQuick answer: Don't trust general rankings — test. Write one brief, use the same garment reference, run it in each model, and score the results on garment accuracy, face consistency, skin realism, light and brand fit. The best model is the one that scores highest on your products, and it can differ per task.
Different strengths
In general use, Midjourney is known for aesthetic images, Flux for control and realism, and Gemini's image models for editing with references. Your garments and style decide which matters.
The test
- Write one brief with one garment reference.
- Run 4 images per model.
- Score 1–5 on: garment accuracy, face, skin, light, brand fit.
- Repeat for one product shot and one edit task.
- Note cost and time per usable image.
- Pick a model per task, not one for everything.
Prompt to copy
Fashion e-commerce test. Model wearing the exact garment in the reference, full body, light grey background, soft key light from front-left, natural skin texture, 50mm lens. Keep garment colour and details identical.
Common mistakes
- Different prompts per model.
- Judging on one image.
- Ignoring cost per usable image.
Where to do this in the Lab
- Creative Workspace — pay as you go, no subscription.
- 1,000+ free prompts
- AI Photoshoot workshop — learn how to plan and run a complete AI photoshoot.
Related
FAQ
Which AI image model is best for fashion?
It depends on your garments. Test with one brief.
How many images should I test?
At least 4 per model per task.
What should I score?
Garment accuracy, face, skin, light and brand fit.
Can I use several models?
Yes, many teams pick one per task.
Next step: learn the whole workflow in a recorded workshop (see all workshops) or save with a bundle.
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