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Fashion AI SchoolLab

Creative pillar · Commercial photography

AI commercial photography

AI commercial photography starts from a real photo of your product and creates the set, light and styling around it. Use the 4-Point Commercial Prompt Formula (subject, surface, lighting technique, lens) and keep the product unchanged from your photo.

How it works, step by step

  1. Step 1

    Shoot one clean packshot

    Plain background, sharp focus, even light.

  2. Step 2

    Name the subject

    Material, colour and finish.

  3. Step 3

    Choose a surface

    Stone, fabric, water, plinth or props.

  4. Step 4

    Name the light

    Softbox, rim light, hard sun, black card.

  5. Step 5

    Choose the lens

    Macro for detail, 85mm for lifestyle.

  6. Step 6

    Check every image

    Label, shape, colour and shadow.

Compare the options

ShotUseLighting words
Hero packshotProduct pageLarge softbox, white sweep
LifestyleAds and socialWindow light, warm afternoon
Macro detailTexture and craftRaking side light, 100mm macro
SeasonalCampaign refreshColoured gels, props for the season

Copy this prompt

Use the product in [product photo] exactly, unchanged label and shape.
[Subject and material], on [surface / set],
[named lighting technique], [lens and aperture].
Commercial product photography, true colour, realistic contact shadow.

Replace the [bracketed] parts with your own details.

Do it with our tools

Still Studio

Pay per image: studio photo looks.

Open →

Campaign Producer

One photo into a 4-shot campaign.

Open →

Studio Apps

Change or remove the background.

Open →

Read next

Questions

What is AI commercial photography?
Creating product and campaign images with AI around a real product photo, instead of building every set physically.
What is the best prompt structure for AI product photos?
The 4-Point Commercial Prompt Formula: subject, surface or set, named lighting technique, and lens.
Will the AI change my product?
It can. Always start from your own photo and tell the model to keep the label and shape unchanged, then check each image.
How much does it cost?
Our studios are pay as you go per image, with no subscription. Failed images are refunded.

More guides: AI lookbooks · virtual try-on · AI product photography · AI influencers · AI fashion design · commercial photography · AI video · consistency · e-commerce · creative direction · frameworks · glossary · cost calculator

Browse 1,000+ free prompts or see all pay-as-you-go studios.

Your next step

Go from free tool to real results

Learn itAI Photoshoot workshopThe recorded workshop shows the full professional workflow behind AI commercial photography.Open Save with a bundleWorkshop bundlesTwo to eight workshops together, lifetime access, one price.Open For your teamPrivate session or consultingA live session or custom workflow built around your brand and products.Open