Concept studies
How it works on a real brief
Clearly labelled concept studies: the brief, the input, the process and where human art direction still matters.
Fashion brands
Concept: one garment, five campaign scenes
A concept study showing how a single garment photo can be tested across five campaign settings before choosing a shoot direction.
Fashion brands
Concept: from flat lay to e-commerce reel
A concept workflow turning flat-lay product photos into on-model images and short reels for product pages.
Beauty & cosmetics brands
Concept: a serum launch campaign from one bottle
A concept study staging one serum bottle across four premium sets for launch teasers and product page visuals.
Beauty & cosmetics brands
Concept: a lipstick texture set for social
A concept workflow creating texture macros and on-lip mood clips for a lipstick social calendar.